Church Ads We'd Like to See

The pre-internet Yellow Pages, it would seem, were something of a "window into the soul" to churches. Perhaps this was because such ads were not taken that seriously or overthought; thus the honesty came through? Nowadays, websites are highly fussed-over and often done by people who don't even attend the church. The old Yellow Page ads, however, gave-away much about the nature of a church. Here are the basic categories, with some spoof examples that are only a bit more absurd than actual.

The Church Picture

This tells much about the focus of the church. If it is an actual photo, be prepared to hear lots of "give till it hurts" sermons to pay the mortgage through faithful tithing. Worse still, if it is a drawing with the word "future" under it, expect all the sermons to wrap back around to the point of making generous contributions to the building fund.

Come help us pay for our new sanctuary!

Ac 17:24 (NIV) "The God who made the world and everything in it is the Lord of heaven and earth and does not live in temples built by hands."

1Cor 6:19a (NIV) Do you not know that your body is a temple of the Holy Spirit?

Acts 7:48 (NAS) "...The Most High does not dwell in houses made by human hands..."

The Pastor Picture

Here we have a mug shot of the pastor. Typically, and oddly enough, the picture is not even appealing. An improvement is a picture of the pastor and his wife (or vice-versa), which conveys co-ministry. If kids are shown in the pastor's vanity shot, the focus will be on families and singles might want to try elsewhere.


1Cor 1:12-13,3:1-4,21-23

of Dr. Elymas Diotrephes, Phd
Nicolaitan Assembly

Hymenaeus Lordover, Pastor

The Social Club

The idea here is to appeal to a niche market overtly. While ostensibly a "church", the real rallying point is some fleshly, social consideration--similar to secular social clubs. You will see ads appealing to prospects who are single, or divorced, or gay, or whatever. Most typical are appeals to marital status, ethnicity, or age.

Greek Church

Eph 2:11-16 (DVP) Gentiles in the flesh... have been brought near and made one with the Jews. Christ has broken down the middle wall of ethnic apartheid... creating in Himself one new man out of all races... thereby putting to death all carnal segregation.

Col 3:11 (NIV) ...No Greek or Jew... but Christ is all, and is in all.

2Co 5:16 (NIV) Therefore from now on we recognize no one according to the flesh.


Home of Popular Singing Groups:

  • Sloppy Agape  (Rom 12:9)
  • Cheap Grace  (Jude 1:4)

Come feel spiritual with our awesome praise team without the need for repentance or holiness!

Meat Market Chapel

Tired of the nighclub and bar scenes?
Our church is THE place to meet other singles who are pretending to be Christians until they get married.
Fisherman's Fellowship

Featuring Dr. Polycarp Ichthus

Special boat parking with extra long pull-through spaces for your SUV and boat trailer.

The Country Club

This ad will proudly display a list of amenities the church offers. These are meant to sell you on creature comforts, in return for your regular giving and patronage.

Life Church
& Spiritual Spa

  • New, Modern Childcare Building
  • Salon Services in Baby Room
  • City Champion Polo Team
  • Boys, Adult, and Rap Choirs
  • Fine French Communion Wine
  • Gymnasium
  • Cardio Karate
  • Bingo
  • Valet Parking
  • Tax Deductible
  • Verse Selection

    These are the best sort of ads in general, although they tend towards milk instead of meat. Occasionally the name of the church is taken from a scriptural word or phrase, even in Greek! But more often the verse is added in italics after the church's name. Don't expect to find verses like "Repent or parish" (pun intended) in this style, but rather cloying sweetness and religious phraseology extraordinaire. In contrast, here is an ad we'd like to see.


    Gal 5:24 (NIV) Those who belong to Christ Jesus have crucified the sinful nature with its passions and desires.

    Rom 6:11 (LB) So look upon your old sin nature as dead and unresponsive to sin...

    2Cor 4:10 (NIV) We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body.

    The Byline

    Nearly every church seems to think they need not only a name, but a byline. So we have: First Fellowship - The Church that Cares, or Relevant Teaching, or With Pastor Pete. We find it fun to invert these to show how banal the differentiation asserted is: The Church that Could Care Less, or Irrelevant Teaching, or We Got Rid of Pastor Pete.

     Old Wineskin Reformed Church 

    ...Where You Fit In

    Hokey Religious Clip Art

    Many of the churches listed in the Yellow Pages--were you to visit them--have top-notch sound systems, lighting systems to rival a Las Vegas show, and multi-thousand dollar signage. So what's up with the low-budget "praying hands" clip-art, or "cross with extended shadow" pasted in? From such otherwise slick churches, how do these ads get past quality control?

    Agape Seeker Tabernacle

    A denominational church


           -  Alexander the Media-worker
           -  Easter Service Overproduction Blowout  
           -  Weekly Laser Light Show
           -  Thespian Gospel Troupe Performances  

    The Vague Name

    Coffee shop?  Dept store?  Nickname for a sports personality or team?

     t  h  e     c  l  o  u  d

    • easy listening messages
    • am-BIG-you-us book store
    • über-lounge for seekers
    • Vapor™ sermons for .mpg download   
     t  h  e     b  r  a  n  d

    • SOLID christian gym
    • d e s i g n e r© crib groups
    • tag-painted youth room with GIANT speakers
    • henna logo tattoos available in U-Joint lobby store  

    Any we have missed? Email us with your suggestions.


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